Jake Gyllenhaal’s Musical Debut

After a successful run of Nick Payne’s drama “Constellations” on Broadway, BAFTA Award-winning actor Jake Gyllenhaal will take on a more musical role, playing the lead, Seymour, in Off-Broadway cult hit “Little Shop of Horrors.” As comfortable on a stage as on the screen, Gyllenhaal made his stage debut in 2002 with Kenneth Longeran’s “This is Our Youth.”

This July he’ll hit the stage at NY City Center with Ellen Greene—the original female lead of the stage production and the film—for three highly highly anticipated (and sold out) performances. City Center Managing Director, Mark Litvin, told us how excited they are to have him join the cast.

Pacific Northwest Ballet Catering to a Younger Audience Pays Off

The Wallace Foundation recently awarded grants to three Seattle-based arts groups to increase audience development. For their success in reaching out to a teenage and young adult audience, the PNB received $565,000, which they’ll use to hire a slew of young professionals to help inform new dance works for the coming years.

It was Peter Boal, Artistic Director of PNB since 2005, who prioritized building a teen and young adult audience. Far from just making the ballet more accessible to youth, he set out to make the often stiff genre more relevant to a younger audience. The Wallace Grant will fund further development for their younger, growing audience, as well as conduct a study to measure the success of the results.

IAMA 25th Conference Focused on Gender, Technology, Classical Music

Last week marked the 25th International Artist Managers’ Association (IAMA) conference in Helsinki, Finland. The theme of the event was “Coming In From The Margins,” a concept developed by conference chairman Aleksi Malmberg, director of the Finnish Cultural Institute for the Benelux.

The lead panel discussions covered gender, technology, and the direction classical music could take in regards to gender and niche.

One of the more important issues up for debate was the underrepresentation of women in the fields of composing and conducting. The panel included notable female figures in the genre, including conductor Eva Ollikainen, Hong Kong Sinfonietta chief executive Margaret Young, and president of the St Louis Symphony, Marie-Hélène Bernard.

That’s all for Ticketing Now news this week. Stay tuned to the Ticket Voice blog for all your industry updates.