In light of the holiday season, we’re sharing the advice we give to our clients about setting up gift cards and gift certificates to sell to patrons.

Integrated Gift Card Solution

Check with your ticketing provider to see if they offer an integrated gift card solution. If you have a TicketForce solution, we recommend using ValuTec – a gift card payment gateway that integrates with most ticketing systems. When a venue sets up ValuTec, they can easily sell giftcards for any amount to be used both online and in the box office just like a credit card. Setting up the gift card to be sold online is as easy as setting up a General Admission event – and using it is even easier!

When the ticketing site is set up to accept gift cards, you’ll see a system payment type of “Gift Cards” listed in the backend. This payment type, like the Credit Card payment type, will be automatically used when a gift card is used online or in the box office.

When buying tickets online, the patron will be able to enter in the gift card number to complete their purchase. If the remaining balance does not cover the order total, or their card has not been activated, they will be alerted with a system message and can complete their purchase using a credit card or another gift card.

As an added bonus, ValuTec works with other point of sale systems beyond ticketing, which allows gift cards to be used in other parts of your venue, such as concessions or merchandise.

Setting up an account with ValuTec is an easy process – you’ll be set up with a web-based terminal that integrates with your ticketing system and can be maintained online. Use the terminal to load gift cards, pull reports, and maintain your account. You can even personalize your gift card to reflect your venue's branding!

Gift Certificates

If your ticketing provider does not offer an integrated gift card solution, or your venue prefers a more personal touch (see Herberger Theater Center!) and does not want to set up a ValuTec account, you can still set up gift certificates to be used in the ticketing system. You’ll be able to sell online, but patrons will only be able to redeem them in your box office – just build a payment type to track all ticket purchases made with gift certificates.

Set up gift cards today so your patrons can purchase holiday gifts for family and friends! If you’re interested in setting up gift cards, simply contact your Client Consultant at TicketForce, or your own ticketing provider.