If you’ve read our past blog posts, you know that social media and technology are constantly changing along with the ebb and flow of new discoveries within the industry. Society responds differently to social media as time progresses and interests change. In the same way, marketers and businesses utilize social media in different ways with each new discovery and piece of knowledge gained. The creators of social media outlets need to consistently dream up ways to make our Facebook, Pinterest, Twitter, Instagram (you name it), accounts fresh and exciting.
Facebook recently rolled out a new “call-to-action” feature in the form of a button located at the top of a fan page in the cover photo. According to Facebook, the call-to-action feature is in place to “help pages drive business objectives,” by linking to any destination the business sees that aligns with their goals.
Business pages have the ability to choose from the following labels for their call-to-action button:
This new feature is great news for ticketing organizations because it means you can now directly link to your website right from your Facebook page’s cover photo. The possibilities are endless with this new feature, giving you the opportunity to link your Facebook page to any videos you might have of your venue or performers who you have hosted, contact forms, and ticket purchasing sites, just to name a few.
The call-to-action button is now available to some business pages and will be available to all later this year. Stay tuned!