On July 24, TicketForce client, Eldora Speedway, held the first NASCAR race on dirt in 43 years. The Inaugural Mudsummer Classic was the first NASCAR-sanctioned national series event on dirt since Richard Petty’s Grand National win in Raleigh back in 1970.
The event went seamlessly – something you don’t hear often about a NASCAR event – and the ratings back that up. The race drew a 1.20 rating, making it the 10th-most watched Truck race ever on Fox Sports, with 1.4 million total viewers, and the most-watched sports program for the day on cable.
Over 23,000 people attended the race – 5,000 more than Eldora had seats for. 18,000 of these tickets were sold back in January to fans across 48 U.S. states and a half-dozen foreign countries. Impressed? So are we!
Ken Schrader shared his enthusiasm about the race by saying, "This is big for all of us. It was a big Wednesday night that will go down in NASCAR history as a successful "Mudsummer Classic" race that showed stock cars can race on dirt, even if it’s a little slower, and put on a pretty darn good show.
Since the race on dirt at Eldora Speedway, many NASCAR drivers have been raving about the race and saying they’d support the decision to have a Sprint Cup Series race on the dirt.
NASCAR’s Vice President, Steve O’Donnell, was also very pleased with the race. "Felt it over-delivered on everything they'd done,'' O'Donnell stated. "Terrific turnout, really happy with how the competitors performed all night, so all in all, a great night for NASCAR and the sport.
Do you think the buzz Eldora created will impact future races to take place on dirt tracks? Leave a comment below or send us a tweet – @ticketforce.